ATABAK (ART) MARDAN

Skills & Stack

Applied AI & GenAI
End-to-End AI Product Dev LLM Application Dev AWS Bedrock Claude Bedrock AgentCore Agentic Workflows RAG Vector Search Embeddings Vision-Language Models Prompt Engineering LLM Feature Generation LLM Cost Optimization Batch Inference Claude Code
Machine Learning & Modeling
Scikit-learn XGBoost Classification Regression Time-Series Forecasting Bayesian Methods Markov Models Discrete-Choice Modeling Monte Carlo Simulation Feature Engineering Predictive Modeling
Data Engineering & Cloud
Python SQL R PySpark Pandas NumPy AWS (Glue / Redshift / Lambda / S3) boto3 Apache Airflow Apache Spark ETL Pipelines Data Warehousing Entity Resolution Docker Git CI/CD Linux Production Deployment
Product Analytics & Experimentation
A/B Testing Experimental Design KPI Design Customer Lifetime Value (CLV) Lead Scoring Customer Segmentation Demand & Revenue Forecasting Stakeholder Communication Data Storytelling
Visualization & BI
Tableau Power BI Streamlit Plotly Advanced Excel Executive Dashboards
Geospatial & Network Analytics
GeoPandas Shapely Python Geospatial ArcGIS QGIS NetworkX OSMnx OpenStreetMap Routing & Shortest-Path Algorithms Spatial Analysis

Work Experience

Data Scientist - Applied AI & Customer Analytics

Choice Hotels International

Feb 2023 - Present Rockville, MD
  • B2B Sales Lead Scoring Product: Architected an end-to-end AI product to score and rank prospective B2B customers. Reduced sales research time from an hour to minutes for teams managing 6,000 properties. Delivered a fully integrated Tableau application merging Salesforce, internal data, and third-party APIs. Engineered the underlying ML and LLM features to drive a unified sort score.
  • Predictive Customer Lifetime Value (CLV) Engine: Developed a cohort-based predictive analytics product processing 50M+ transaction records. Delivered actionable intelligence that drove targeting strategies for $100M+ in seasonal marketing campaigns.
  • Vision-AI Brand Compliance Product: Architected an automated GenAI application to evaluate 300,000 marketing images across 6,000 franchised properties. Replaced a manual audit, immediately cutting $45K in operational costs. The deployed product is projected to drive a $5M revenue lift over the next year.
  • Enterprise Entity Resolution Service: Shipped a multi-stage data matching product to reconcile external vendor data against 60,000 US hotel inventory. Upgraded legacy systems by integrating geospatial logic and LLM-based vector similarity for edge cases. Boosted successful match rates from 50% to 96%. Deployed the scalable architecture into production via AWS Glue.
  • GenAI Climate Risk Application: Built a first-of-its-kind intelligence application for area directors managing 6,000 properties for climate risks and sustainability opportunities. Translated complex open-source climate data into intuitive KPIs. Integrated generative AI (Claude via Bedrock) to deliver actionable, property-specific summaries for non-technical users.

Lead Transportation Networks Data Scientist

ICF International

Sep 2021 - Feb 2023 Arlington, VA
  • Statewide Traffic Reliability Product: Built a comprehensive Python analytics engine to quantify travel time reliability for the Virginia Office of Intermodal Planning and Investment. Processed and scored millions of individual road segments across the state network. Partnered directly with leadership to define product requirements, translating complex traffic methodology into a deployed data asset used for statewide planning.
  • Urban Mobility Impact Simulator: Architected a Python and QGIS spatial modeling product for NYSDOT to evaluate infrastructure changes along the Bronx Highway corridor. Designed an isochrone-based scenario engine to simulate and quantify how proposed access restrictions would affect resident transit accessibility. Translated complex spatial models into executive-ready metrics, directly guiding major urban planning decisions.
  • National GTFS Evaluation Service: Engineered an automated data quality application using Python to audit transit network geometry across nearly 3,000 regional operators. Utilized spatial buffering techniques in GeoPandas to identify routes detached from underlying road networks. Provided FHWA stakeholders with a prioritized triage system, transforming fragmented public data into an actionable resource allocation strategy.

Transportation Systems Data Modeler

C&M Associates

Aug 2019 - Sep 2021 Arlington, VA
  • Predictive Forecasting Pipeline: Built the data ingestion pipeline powering Traffic and Revenue models for the I-495 extension. Used Python to automate data cleaning, missing value imputation, and outlier detection across over 500 traffic data collection stations to calibrate long-term simulation models.
  • Revenue Scenario Simulator: Developed forecasting tools to drive the 30-year financial and strategic plan for the Dulles Toll Road. Modeled complex demand sensitivities and toll rate variations using Python and Excel, delivering actionable models directly to stakeholders.

Data Science Graduate Research Assistant

George Mason University

Aug 2017 - May 2020 Fairfax, VA
  • Predictive Modeling & Data Architecture: Engineered automated pipelines to collect traffic data via API integrations and web scraping, building a centralized spatial inventory. Cleaned and structured disparate datasets to run machine learning models, mathematical algorithms, and Monte Carlo simulations. Tested complex infrastructure scenarios to drive the quantitative methodology for published academic research.
  • Executive Intersection Analytics Dashboard: Built a public-facing Tableau application visualizing complex traffic flows across over 200 Fairfax stations. Parsed unstructured, irregular sensor text logs into a clean relational database. Engineered custom KPIs for seasonal variation and data reliability, delivering an end-to-end analytics product for executive decision makers.

Education

Degree & Institution
PhD, Transportation Systems George Mason University
MS, Data Science (Dual degree) George Mason University
MS, Transportation Systems Middle East Technical University
BS, Civil Engineering Azad University
2004 - 2009
2012 - 2015
2017 - 2019
2019 - 2025
2017 - 2025
2017 - 2019
2012 - 2015
2004 - 2009